First, you don’t want to put showcase someone’s profile if they are not a reputable source. If you don’t trust them as a person or a business, chances are that other people do not either. By associating yourself with them, you will be putting your personal brand in jeopardy. This does not mean that you have to do a background check on everyone who gives you a recommendation. Just make sure that they don’t have anything blatantly offensive or illegal that can be traced back to them. Check out their LinkedIn profile and maybe browse their Facebook page before giving them the go-ahead. Most importantly, you should know the person.
Second, you want to include just those that are well-written and get the point across clearly. If someone rambles on or writes a recommendation that is filled with misspellings and grammar errors, it causes people to second guess that intellect behind the person writing it. Even though this is extremely judgmental, it is simply a fact of publicity that you should take advantage of.
Third, too many recommendations on your LinkedIn profile makes it look like you are trying too hard. Those who view your page will simply glance over them as a whole as opposed to reading the great comments individually. What you can do is put a few of the best ones for everyone to see but let them know that there are many more if they are interested. You may even choose to have a link to the rest of them if you think there are some gems. The important part is to have a few front and center that gets the point across quickly and efficiently for those who may not be willing to spend the time on your page.
Finally, you want a range of recommendations that display good words about all that you have to offer. If all the comments focus on one good quality or service you provide but ignore the rest, it may seem like you are only one dimentional. If you can have a positive recommendation for each service or each branch of excellence you will be in a better position.
The recommendations on your LinkedIn profile allow others to get a taste of who you are before they reach out to you. Make sure that they get the point across and provide potential clients with confidence.
Let me know what your experiences with recommendations on LinkedIn are. Please leave a comment below.